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It is about time we stopped talking about ‘productivity’. We know the problem, UK output per hour worked is low compared to our peers, but as a term it is nebulous and doesn’t help anyone think about a solution.

Nobody solved a productivity issue by thinking about productivity. But ‘how can the economy make everyone better off with no extra hours worked?’ Now that is a question which can really motivate us all.

This question also raises one uncomfortable point that might be worth addressing – in an uneven economy, is productivity something that organisations have an incentive to pursue? We should start with the basics.

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